Alissa Unruh
’s Personalized
Marketing Plan for your Home
STEPS TO ENSURE TOP DOLLAR
& SALE OF YOUR HOME
1. Prepare detailed market analysis and price opinion exclusively for your home considering current market conditions and competition with emphasis on recently sold comparable homes.
2. Suggest ways to make your home more saleable, including FREE staging services.
3. Prepare an appealing, accurate listing for MLS. Submit it in a timely fashion in order to alert over 2000 area agents about the listing for immediate attention.
4.
Place the J.P. Weigand & Sons exclusive sign in the front yard of the property to attract attention
and to advertise home for sale. Sign will also state “view home online at www.AlissaUnruh.com”.
5.
Place strategic directional signs in neighborhood (when permitted by home owners and ordinances).
6. Install Lock Box
7.
Mail 200 Just Listed Postcards with a color, front photo of home to neighbors and other nearby neighborhoods likely to move up or down in price range.
8. Immediately input information on the property into J.P. Weigand inventory to attract attention from our agents. Send page to 240 Weigand agents with details of your home on the listing date.
9. Highlight features of your home on a custom designed, quality, professional color flyer to distinguish your home from the competition. Provide these flyers inside your home for buyers & other Realtors. If chosen to do so, use these brochures in a yard sign “info tube” for drive-by buyers.
10. Prepare and distribute a professional color flyer for distribution to the top agents of all real estate companies in the area in order to entice them to show the home.
11. Tour of the home with J.P. Weigand agents in order to entice them to show the home.
12. List home on Weigand website, AlissaUnruh.com, City of Wichita website (Wichita.gov), all real estate companies in Wichita area with website presence, Realtor.com and other related websites.
13. Prepare and load Virtual Tour for maximum internet exposure to local and out of town prospective buyers. (83% of all buyers look at the internet first before ever viewing homes with an agent).
14. Take professional quality, digital photos for use in flyers, newspaper and internet advertising.
(Capacity to show up to 9 interior and/or exterior photos of your home on the MLS System and up to 25 photos in www.Realtor.com).
15. Notify immediate neighbors in order to cut down on curiosity calls and as a way of soliciting the help of neighbors to find a potential Buyer.
16. Inform other agents with homes listed for sale in the immediate area or similar price range about the home, in order to solicit their help in obtaining a potential Buyer.
17. Contact the Referral Network Coordinator in our office to alert her of the listing and to secure the names of potential customers who may be transferring in from out of town, so I can ask their agents to show them the property.
18. Contact any past customers or clients who may be interested in the home or who may know someone who would be.
19. Aggressively advertise the property, including it in our Wichita Eagle full-page, color ad in the “On The Market” Sunday insert for open houses only. Periodic features in the Wichita Business Journal for homes listed over $250,000
20. Upon seller request, conduct an open house.
21. Collect and give all pertinent information on ownership to your potential Buyers (e.g., taxes, utility costs, home association information, schools, recreational facilities, seller disclosure statement, etc). Prepare finance option examples for buyers viewing your home, as well as information concerning the area and its amenities.
22. Follow up on all sign calls, ad calls and all showings for pertinent comments from buyers.
23. Constant communication is my personal commitment.
24. Keep you abreast of changes in the marketplace (e.g., financing, new listings, houses that have sold in the area, etc.).
25. Re-evaluate and discuss market position in 30 days:
a. Possible price adjustment, using updated comparative market analysis.
b. Write new ads, if needed.
c. Discuss special advertisement, if appropriate.
d. Review comments from buyers and follow their suggestions to correct mechanical, structural concerns or make cosmetic improvements.
26. Pre-qualify each Buyer's needs, wants and ability to own before arranging a personal showing.
27. Mediate offers between you and the Buyer.
28. Monitor the dates and events during the closing process (e.g., lender requirements, title work, inspections such as termite, roof, radon, well, septic, mechanical, foundation, etc.).